2/3/13 - 2/9/13

This week was a pretty quiet week in the office because there were no home games and none coming up next week either. With all the time off it gives everyone in the office time to finish the little tasks that we don't necessarily think about or have time to do during other weeks. We also took the time to step back and look at the front office's performance so far in the season as well as the team. Right now, Worcester is holding on to one of the remaining playoff spots with a little more than 2 months in the season to go.
The primary goal this week was preparing for future games by selling tickets. It is a pretty simple process to follow, but the work and technique that goes into really makes you appreciate what the staff in the front office do. We start by finding leads and entering them into the database. These leads come from almost anywhere you can think of: people who have been to a game before, signed up for newsletters or promotions, purchased merchandise online and more. We take all of these names, enter them and the contact information into the computer and send them into the database. I have learned that it is important to have a clean database no matter what industry you are working in. You have to be selling the product to the right customers.
After entering the leads, we go through leads that have been previously entered and make sales calls to see if they are interested in coming to a game again later this season. Sometimes you get lucky but most of the time no one will answer.
I was sent to drive out to Athol, Massachusetts to deliver fliers to the public school system to be distributed to all students. I already know about the importance of mass group sales, but in talking to the representative from the schools, it benefits them as well. The representative said how much the faculty, parents, and students love events like this because it brings everyone together outside of the classroom environment and they all have a good time. She said she loves that the Sharks offer group sales like this to school and says more teams around New England should be doing it.